The Story Behind Proust Effect

I’m Cassie - the founder and maker behind Proust Effect. I create every product by hand from my home studio in Perth, Western Australia, pouring each candle, blending each fragrance, and packing every order myself.

Proust Effect is intentionally small. I know my scents intimately, and I know my customers by name. Every order that leaves my studio is personal to me - made with care, attention, and the quiet joy of knowing it’s going into someone’s home to be part of their everyday moments.

This brand is a reflection of who I am: thoughtful, intentional, and deeply connected to the idea that the simplest rituals can mean the most.

Inspired by memory. Designed for home.

Home is where life slows, unfolds, and is felt most deeply. It’s where quiet rituals live alongside meaningful moments - morning light through the windows, evenings spent unwinding, memories made without even realising it.

At Proust Effect, fragrance is created to honour those moments. Each scent is designed not just to fill a room, but to evoke a feeling - a memory, a mood, a sense of calm. From fresh and airy to warm and grounding, my fragrances are crafted to move gently through your home, becoming part of your everyday rituals.

Because scent doesn’t just scent a space — it tells a story.

Born in Perth. Made with intention.

Proust Effect was founded in 2021 in Perth, Western Australia, during a season of change, creativity, and reflection. What began as a personal passion quickly grew into a brand rooted in care, craftsmanship, and meaning.

Every candle, diffuser, melt, and spray is thoughtfully made using premium ingredients, with a strong focus on quality and longevity. I take a considered, small-batch approach - no shortcuts, just intentional fragrance designed to be lived with and loved.

Proust Effect is proudly Australian owned and made, with each piece created to feel timeless, refined, and at home in any space.

Thoughtfully crafted. Designed to be felt.

My fragrances are inspired by the way moments feel - not just how they smell. Drawing on florals, fresh citrus, soft woods, and comforting gourmand notes, each scent is carefully balanced to enhance the atmosphere of your home.

Whether it’s a slow evening, a sunlit afternoon, or a gathering with loved ones, Proust Effect is designed to support the rhythm of everyday life - calming, uplifting, and quietly luxurious.

From vessel to fragrance, every detail is considered, so each piece feels as beautiful as it smells - and remains part of your space long after the flame has gone out.