My Story

Hi, I'm Cassie, the founder and heart behind Proust Effect.

As a mum, FIFO wife, and passionate candle maker based in Perth, Western Australia, my journey with Proust Effect began during a transformative period of my life.

Back in 2021, while on maternity leave with my daughter, I found myself craving a creative outlet. Home fragrance, particularly candles, has always held a special place in my heart. There's something magical about the warm glow of a candle, the calming ambiance it creates and the memories that come flooding back with each smell. It was during this time that I decided to channel my love for candles into something more tangible.

Thus, Proust Effect was born.

What started as a personal pursuit quickly blossomed into a thriving business venture. With a commitment to quality and craftsmanship, I began crafting my own candles and reed diffusers, infusing each product with care and intentionality.

For me, Proust Effect isn't just about creating beautiful home fragrance products; it's about fostering moments of tranquility and serenity in the midst of life's chaos. Whether you're unwinding after a long day, creating a cozy atmosphere for a gathering with loved ones, or simply indulging in a moment of self-care, my hope is that Proust Effect can be a source of comfort and joy in your life.

Over the past three years, Proust Effect has evolved and grown, with each collection and product release shaping the brand into what it is today. But at its core, Proust Effect remains a reflection of my passion for creating moments of calm amidst the hustle and bustle of everyday life.

Thank you for being a part of this journey with me. I'm incredibly grateful for your support and can't wait to continue sharing the magic of Proust Effect with you.

With love,

Cassie x